Revolution in Marketing: Market Driving Changes
Springer International Publishing
Chapter title |
Why Do Leading Brand Manufacturers Supply Private Labels?
|
---|---|
Chapter number | 15 |
Book title |
Revolution in Marketing: Market Driving Changes
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-11761-4_15 |
Book ISBNs |
978-3-31-911760-7, 978-3-31-911761-4
|
Authors |
J. Tomas Gomez-Arias, Laurentino Bello-Acebron |
Country | Count | As % |
---|---|---|
Unknown | 5 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 1 | 20% |
Student > Ph. D. Student | 1 | 20% |
Professor > Associate Professor | 1 | 20% |
Student > Bachelor | 1 | 20% |
Student > Master | 1 | 20% |
Other | 0 | 0% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 3 | 60% |
Unspecified | 1 | 20% |
Engineering | 1 | 20% |