Revolution in Marketing: Market Driving Changes
Springer International Publishing
Chapter title |
Consumer-Based Brand Trust Scales: Validation and Assessment
|
---|---|
Chapter number | 12 |
Book title |
Revolution in Marketing: Market Driving Changes
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-11761-4_12 |
Book ISBNs |
978-3-31-911760-7, 978-3-31-911761-4
|
Authors |
Susan Brudvig |
Country | Count | As % |
---|---|---|
Unknown | 31 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 6 | 19% |
Student > Bachelor | 2 | 6% |
Lecturer | 2 | 6% |
Professor > Associate Professor | 2 | 6% |
Librarian | 1 | 3% |
Other | 4 | 13% |
Unknown | 14 | 45% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 8 | 26% |
Social Sciences | 3 | 10% |
Unspecified | 1 | 3% |
Environmental Science | 1 | 3% |
Economics, Econometrics and Finance | 1 | 3% |
Other | 3 | 10% |
Unknown | 14 | 45% |