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Chapter title |
A Consumer Perspective of Small (Mom-and Pop) versus Large Department Stores: An Investigation in an Emerging Market - Mexico
|
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Chapter number | 121 |
Book title |
Revolution in Marketing: Market Driving Changes
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-11761-4_121 |
Book ISBNs |
978-3-31-911760-7, 978-3-31-911761-4
|
Authors |
Audhesh Paswan, María de los Dolores Santarriaga Pineda, Francisco Carlos Soto Ramirez |