Revolution in Marketing: Market Driving Changes
Springer International Publishing
Chapter title |
Predicting Taiwanese Viewers’ Attitudes Toward Foreign Television Programs: A Country-of-Origin Perspective
|
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Chapter number | 122 |
Book title |
Revolution in Marketing: Market Driving Changes
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Published by |
Springer, Cham, January 2015
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DOI | 10.1007/978-3-319-11761-4_122 |
Book ISBNs |
978-3-31-911760-7, 978-3-31-911761-4
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Authors |
Kenneth C. C. Yang, Tim K. Tso |
Country | Count | As % |
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Unknown | 1 | 100% |
Readers by professional status | Count | As % |
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Student > Bachelor | 1 | 100% |
Readers by discipline | Count | As % |
---|---|---|
Economics, Econometrics and Finance | 1 | 100% |