Revolution in Marketing: Market Driving Changes
Springer International Publishing
Chapter title |
All Desires are not Created Equal: Toward a Typology of Desire in Consumer Research
|
---|---|
Chapter number | 103 |
Book title |
Revolution in Marketing: Market Driving Changes
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-11761-4_103 |
Book ISBNs |
978-3-31-911760-7, 978-3-31-911761-4
|
Authors |
Alexandra Rodriguez |
Country | Count | As % |
---|---|---|
Unknown | 1 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 1 | 100% |
Student > Ph. D. Student | 1 | 100% |
Readers by discipline | Count | As % |
---|---|---|
Unspecified | 1 | 100% |
Business, Management and Accounting | 1 | 100% |