Revolution in Marketing: Market Driving Changes
Springer International Publishing
Chapter title |
The Undergraduate Capstone Marketing Course: Objectives, Content, and Pedagogy
|
---|---|
Chapter number | 54 |
Book title |
Revolution in Marketing: Market Driving Changes
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-11761-4_54 |
Book ISBNs |
978-3-31-911760-7, 978-3-31-911761-4
|
Authors |
Victoria L. Crittenden, William F. Crittenden, Kevin Galligan |
Country | Count | As % |
---|---|---|
Unknown | 12 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 3 | 25% |
Lecturer | 1 | 8% |
Student > Doctoral Student | 1 | 8% |
Unspecified | 1 | 8% |
Professor | 1 | 8% |
Other | 3 | 25% |
Unknown | 2 | 17% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 5 | 42% |
Economics, Econometrics and Finance | 2 | 17% |
Unspecified | 1 | 8% |
Arts and Humanities | 1 | 8% |
Social Sciences | 1 | 8% |
Other | 0 | 0% |
Unknown | 2 | 17% |