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Chapter title |
The Effect of Eroticism in Couple Depictions in Advertisements on Brand Evaluations
|
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Chapter number | 10 |
Book title |
Advances in Advertising Research (Vol. VII)
|
Published by |
Springer Gabler, Wiesbaden, January 2017
|
DOI | 10.1007/978-3-658-15220-8_10 |
Book ISBNs |
978-3-65-815219-2, 978-3-65-815220-8
|
Authors |
Heribert Gierl, Stefan Thomas, Gierl, Heribert, Thomas, Stefan |