You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
| Title |
Advances in Advertising Research (Vol. VII)
|
|---|---|
| Published by |
Gabler Verlag, January 2017
|
| DOI | 10.1007/978-3-658-15220-8 |
| ISBNs |
978-3-65-815219-2, 978-3-65-815220-8
|
| Editors |
George Christodoulides, Anastasia Stathopoulou, Martin Eisend |
Twitter Demographics
The data shown below were collected from the profiles of 2 tweeters who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United Arab Emirates | 1 | 50% |
| Grenada | 1 | 50% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Scientists | 1 | 50% |
| Members of the public | 1 | 50% |
Mendeley readers
The data shown below were compiled from readership statistics for 46 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 46 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 12 | 26% |
| Student > Ph. D. Student | 8 | 17% |
| Student > Bachelor | 5 | 11% |
| Student > Doctoral Student | 3 | 7% |
| Lecturer | 2 | 4% |
| Other | 5 | 11% |
| Unknown | 11 | 24% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 19 | 41% |
| Social Sciences | 4 | 9% |
| Economics, Econometrics and Finance | 3 | 7% |
| Linguistics | 2 | 4% |
| Psychology | 2 | 4% |
| Other | 4 | 9% |
| Unknown | 12 | 26% |