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Advances in Advertising Research (Vol. VII)
Gabler Verlag, January 2017
George Christodoulides, Anastasia Stathopoulou, Martin Eisend
The data shown below were collected from the profiles of 2 tweeters who shared this research output. Click here to find out more about how the information was compiled.
|United Arab Emirates||1||50%|
|Members of the public||1||50%|
The data shown below were compiled from readership statistics for 43 Mendeley readers of this research output. Click here to see the associated Mendeley record.
|Readers by professional status||Count||As %|
|Student > Master||11||26%|
|Student > Ph. D. Student||8||19%|
|Student > Bachelor||5||12%|
|Student > Doctoral Student||3||7%|
|Readers by discipline||Count||As %|
|Business, Management and Accounting||19||44%|
|Economics, Econometrics and Finance||2||5%|