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| Chapter title |
The Effect of Online Customer Reviews’ Characteristics on Sales
|
|---|---|
| Chapter number | 8 |
| Book title |
Advances in Advertising Research (Vol. VII)
|
| Published by |
Springer Gabler, Wiesbaden, January 2017
|
| DOI | 10.1007/978-3-658-15220-8_8 |
| Book ISBNs |
978-3-65-815219-2, 978-3-65-815220-8
|
| Authors |
Ewa Maslowska, Edward C. Malthouse, Stefan F. Bernritter, Maslowska, Ewa, Malthouse, Edward C., Bernritter, Stefan F. |
Mendeley readers
The data shown below were compiled from readership statistics for 36 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 36 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 10 | 28% |
| Student > Bachelor | 6 | 17% |
| Student > Ph. D. Student | 5 | 14% |
| Student > Postgraduate | 4 | 11% |
| Researcher | 1 | 3% |
| Other | 1 | 3% |
| Unknown | 9 | 25% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 15 | 42% |
| Computer Science | 2 | 6% |
| Economics, Econometrics and Finance | 2 | 6% |
| Social Sciences | 2 | 6% |
| Psychology | 2 | 6% |
| Other | 3 | 8% |
| Unknown | 10 | 28% |