You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output. Click here to find out more.
Integration of Consumers into New Product Development by Social Media-Based Crowdsourcing – Findings from the Consumer Goods Industry in Germany
Advances in Advertising Research (Vol. VII)
Springer Gabler, Wiesbaden, January 2017
Fabian A. Geise, Geise, Fabian A.
The data shown below were compiled from readership statistics for 8 Mendeley readers of this research output. Click here to see the associated Mendeley record.
|Readers by professional status||Count||As %|
|Student > Ph. D. Student||2||25%|
|Lecturer > Senior Lecturer||1||13%|
|Student > Bachelor||1||13%|
|Student > Master||1||13%|
|Readers by discipline||Count||As %|
|Business, Management and Accounting||3||38%|
|Agricultural and Biological Sciences||1||13%|