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Gaining Attention Online: Do the Levels of Product Involvement and Website Interactivity Matter? An Eye-Tracking Approach
Advances in Advertising Research (Vol. VII)
Springer Gabler, Wiesbaden, January 2017
Polyxeni Jenny Palla, Yorgos Zotos, Palla, Polyxeni Jenny, Zotos, Yorgos
The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.
|Readers by professional status||Count||As %|
|Student > Ph. D. Student||1||33%|
|Student > Master||1||33%|
|Readers by discipline||Count||As %|
|Arts and Humanities||1||33%|
|Business, Management and Accounting||1||33%|