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| Chapter title |
Gaining Attention Online: Do the Levels of Product Involvement and Website Interactivity Matter? An Eye-Tracking Approach
|
|---|---|
| Chapter number | 6 |
| Book title |
Advances in Advertising Research (Vol. VII)
|
| Published by |
Springer Gabler, Wiesbaden, January 2017
|
| DOI | 10.1007/978-3-658-15220-8_6 |
| Book ISBNs |
978-3-65-815219-2, 978-3-65-815220-8
|
| Authors |
Polyxeni Jenny Palla, Yorgos Zotos, Palla, Polyxeni Jenny, Zotos, Yorgos |
Mendeley readers
The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 3 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 1 | 33% |
| Lecturer | 1 | 33% |
| Student > Master | 1 | 33% |
| Readers by discipline | Count | As % |
|---|---|---|
| Arts and Humanities | 1 | 33% |
| Business, Management and Accounting | 1 | 33% |
| Social Sciences | 1 | 33% |