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| Chapter title |
Is Targeting Online Information Diffusers Based on Their Personality Traits and Influencer Types Misleading?
|
|---|---|
| Chapter number | 7 |
| Book title |
Advances in Advertising Research (Vol. VII)
|
| Published by |
Springer Gabler, Wiesbaden, January 2017
|
| DOI | 10.1007/978-3-658-15220-8_7 |
| Book ISBNs |
978-3-65-815219-2, 978-3-65-815220-8
|
| Authors |
Anik St-Onge, Sylvain Senecal, Marc Fredette, Jacques Nantel, St-Onge, Anik, Senecal, Sylvain, Fredette, Marc, Nantel, Jacques |
Mendeley readers
The data shown below were compiled from readership statistics for 8 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 8 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 3 | 38% |
| Professor > Associate Professor | 1 | 13% |
| Student > Doctoral Student | 1 | 13% |
| Student > Master | 1 | 13% |
| Unknown | 2 | 25% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 4 | 50% |
| Biochemistry, Genetics and Molecular Biology | 1 | 13% |
| Social Sciences | 1 | 13% |
| Unknown | 2 | 25% |