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| Chapter title |
Hofstede Cultural Framework and Advertising Research: An Assessment of the Literature
|
|---|---|
| Chapter number | 18 |
| Book title |
Advances in Advertising Research (Vol. VII)
|
| Published by |
Springer Gabler, Wiesbaden, January 2017
|
| DOI | 10.1007/978-3-658-15220-8_18 |
| Book ISBNs |
978-3-65-815219-2, 978-3-65-815220-8
|
| Authors |
Salman Saleem, Jorma Larimo, Saleem, Salman, Larimo, Jorma |
Mendeley readers
The data shown below were compiled from readership statistics for 37 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Netherlands | 1 | 3% |
| Unknown | 36 | 97% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 8 | 22% |
| Student > Bachelor | 5 | 14% |
| Lecturer | 4 | 11% |
| Student > Ph. D. Student | 4 | 11% |
| Researcher | 3 | 8% |
| Other | 5 | 14% |
| Unknown | 8 | 22% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 15 | 41% |
| Social Sciences | 4 | 11% |
| Psychology | 2 | 5% |
| Computer Science | 1 | 3% |
| Arts and Humanities | 1 | 3% |
| Other | 2 | 5% |
| Unknown | 12 | 32% |