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| Chapter title |
The Relationship between Gratifications from Social Networking Site Use and Adolescents’ Brand Interactions
|
|---|---|
| Chapter number | 3 |
| Book title |
Advances in Advertising Research (Vol. VII)
|
| Published by |
Springer Gabler, Wiesbaden, January 2017
|
| DOI | 10.1007/978-3-658-15220-8_3 |
| Book ISBNs |
978-3-65-815219-2, 978-3-65-815220-8
|
| Authors |
Patrick Hartmann, Vanessa Apaolaza, Jiaxun He, Jose M. Barrutia, Carmen Echebarria, Hartmann, Patrick, Apaolaza, Vanessa, He, Jiaxun, Barrutia, Jose M., Echebarria, Carmen |
Mendeley readers
The data shown below were compiled from readership statistics for 9 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 9 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Lecturer | 2 | 22% |
| Student > Doctoral Student | 2 | 22% |
| Student > Bachelor | 1 | 11% |
| Professor | 1 | 11% |
| Student > Ph. D. Student | 1 | 11% |
| Other | 2 | 22% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 3 | 33% |
| Computer Science | 2 | 22% |
| Social Sciences | 1 | 11% |
| Neuroscience | 1 | 11% |
| Unknown | 2 | 22% |