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The Effects of Different Ad Appeals in Non-Prescription Drug Advertising: A Cross-Cultural Investigation
Advances in Advertising Research (Vol. VII)
Springer Gabler, Wiesbaden, January 2017
Isabell Koinig, Sandra Diehl, Barbara Mueller, Koinig, Isabell, Diehl, Sandra, Mueller, Barbara
The data shown below were compiled from readership statistics for 4 Mendeley readers of this research output. Click here to see the associated Mendeley record.
|Readers by professional status||Count||As %|
|Student > Master||1||25%|
|Readers by discipline||Count||As %|
|Business, Management and Accounting||2||50%|