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Promoting the Shareconomy: Effects of Beneficial Appeals and Personal Characteristics on the Attractiveness of Renting and Reselling Platforms
Advances in Advertising Research (Vol. VII)
Springer Gabler, Wiesbaden, January 2017
Johanna Schwenk, Verena Hüttl-Maack, Schwenk, Johanna, Hüttl-Maack, Verena
The data shown below were compiled from readership statistics for 5 Mendeley readers of this research output. Click here to see the associated Mendeley record.
|Readers by professional status||Count||As %|
|Student > Ph. D. Student||1||20%|
|Student > Master||1||20%|
|Readers by discipline||Count||As %|
|Business, Management and Accounting||1||20%|