You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output. Click here to find out more.
Being Hooked by the Archetypal Characters in Drama TV Ads: A Structural Equation Modeling Approach
Advances in Advertising Research (Vol. VII)
Springer Gabler, Wiesbaden, January 2017
Gül Şener, Hasan Kemal Suher, Ali Atif Bir, Şener, Gül, Suher, Hasan Kemal, Bir, Ali Atif
The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.
|Readers by professional status||Count||As %|
|Student > Ph. D. Student||2||100%|
|Readers by discipline||Count||As %|
|Business, Management and Accounting||1||50%|