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Chapter title |
Profiling Lead Researchers in Advertising Research
|
---|---|
Chapter number | 21 |
Book title |
Advances in Advertising Research (Vol. VII)
|
Published by |
Springer Gabler, Wiesbaden, January 2017
|
DOI | 10.1007/978-3-658-15220-8_21 |
Book ISBNs |
978-3-65-815219-2, 978-3-65-815220-8
|
Authors |
Terri H. Chan, Caleb H. Tse, Chan, Terri H., Tse, Caleb H. |
Mendeley readers
The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 1 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Librarian | 1 | 100% |
Readers by discipline | Count | As % |
---|---|---|
Unknown | 1 | 100% |