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The Effects of Message Framing and Reference Points of Public Service Announcements on Bystander Intervention in College Students’ Binge-Drinking
Advances in Advertising Research (Vol. VII)
Springer Gabler, Wiesbaden, January 2017
Kang Li, Nora Rifon, Li, Kang, Rifon, Nora
The data shown below were compiled from readership statistics for 8 Mendeley readers of this research output. Click here to see the associated Mendeley record.
|Readers by professional status||Count||As %|
|Student > Bachelor||1||13%|
|Student > Master||1||13%|
|Readers by discipline||Count||As %|
|Economics, Econometrics and Finance||1||13%|
|Business, Management and Accounting||1||13%|