Marketing Challenges in a Turbulent Business Environment
Springer International Publishing
Chapter title |
The Role of Sales and Marketing in Innovation Implementation, an Empirical Analysis in Six South American Countries
|
---|---|
Chapter number | 156 |
Book title |
Marketing Challenges in a Turbulent Business Environment
|
Published by |
Springer International Publishing, January 2016
|
DOI | 10.1007/978-3-319-19428-8_156 |
Book ISBNs |
978-3-31-919427-1, 978-3-31-919428-8
|
Authors |
Teresa Cometto, Kenneth Le Meunier-FitzHugh, Gaston J. Labadie, Felix Roux |
Editors |
Mark D. Groza, Charles B. Ragland |
Country | Count | As % |
---|---|---|
Unknown | 7 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 1 | 14% |
Student > Ph. D. Student | 1 | 14% |
Student > Bachelor | 1 | 14% |
Student > Doctoral Student | 1 | 14% |
Student > Master | 1 | 14% |
Other | 0 | 0% |
Unknown | 2 | 29% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 2 | 29% |
Unspecified | 1 | 14% |
Social Sciences | 1 | 14% |
Engineering | 1 | 14% |
Unknown | 2 | 29% |