Marketing Challenges in a Turbulent Business Environment
Springer International Publishing
Chapter title |
Exploiting Proactive Interaction to Improve Retail Experiences
|
---|---|
Chapter number | 107 |
Book title |
Marketing Challenges in a Turbulent Business Environment
|
Published by |
Springer International Publishing, January 2016
|
DOI | 10.1007/978-3-319-19428-8_107 |
Book ISBNs |
978-3-31-919427-1, 978-3-31-919428-8
|
Authors |
Hyunju Shin, Alexander E. Ellinger, David D. Mothersbaugh |
Editors |
Mark D. Groza, Charles B. Ragland |