Marketing Challenges in a Turbulent Business Environment
Springer International Publishing
Chapter title |
Self-determination Theory and the Influence of Extrinsic and Intrinsic Motivation for the Value Co-creation Measurement: A Proposition for a Higher Education Service Quality Scale
|
---|---|
Chapter number | 166 |
Book title |
Marketing Challenges in a Turbulent Business Environment
|
Published by |
Springer International Publishing, January 2016
|
DOI | 10.1007/978-3-319-19428-8_166 |
Book ISBNs |
978-3-31-919427-1, 978-3-31-919428-8
|
Authors |
Flávio Régio Brambilla |
Editors |
Mark D. Groza, Charles B. Ragland |
Country | Count | As % |
---|---|---|
Unknown | 19 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Lecturer | 2 | 11% |
Researcher | 2 | 11% |
Student > Bachelor | 1 | 5% |
Other | 1 | 5% |
Student > Master | 1 | 5% |
Other | 1 | 5% |
Unknown | 11 | 58% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 6 | 32% |
Nursing and Health Professions | 1 | 5% |
Social Sciences | 1 | 5% |
Unknown | 11 | 58% |