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Chapter title |
Informational Empowerment: Cross-National Comparison of Internet Health Information Use and ‘Patient-Consumer’ Behaviour
|
---|---|
Chapter number | 65 |
Book title |
Marketing Challenges in a Turbulent Business Environment
|
Published by |
Springer International Publishing, January 2016
|
DOI | 10.1007/978-3-319-19428-8_65 |
Book ISBNs |
978-3-31-919427-1, 978-3-31-919428-8
|
Authors |
Debbie Isobel Keeling, Angus Laing |
Editors |
Mark D. Groza, Charles B. Ragland |