Marketing Challenges in a Turbulent Business Environment
Springer International Publishing
Chapter title |
Measuring the Self, the Social and the Task Oriented Side of Service Customers in Joint Co-Creation Experiences
|
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Chapter number | 143 |
Book title |
Marketing Challenges in a Turbulent Business Environment
|
Published by |
Springer International Publishing, January 2016
|
DOI | 10.1007/978-3-319-19428-8_143 |
Book ISBNs |
978-3-31-919427-1, 978-3-31-919428-8
|
Authors |
Jörg Finsterwalder, Volker G. Kuppelwieser, Ray Fisk, Sven Tuzovic |
Editors |
Mark D. Groza, Charles B. Ragland |
Country | Count | As % |
---|---|---|
Unknown | 2 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Professor | 1 | 50% |
Researcher | 1 | 50% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 2 | 100% |