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Mendeley readers
Chapter title |
Unusual Product Differentiation: Strategic Use of Trivial Attribute and the Separate Evaluation Mode
|
---|---|
Chapter number | 141 |
Book title |
Marketing Challenges in a Turbulent Business Environment
|
Published by |
Springer International Publishing, January 2016
|
DOI | 10.1007/978-3-319-19428-8_141 |
Book ISBNs |
978-3-31-919427-1, 978-3-31-919428-8
|
Authors |
M. Deniz Dalman, Junhong Min |
Editors |
Mark D. Groza, Charles B. Ragland |
Mendeley readers
The data shown below were compiled from readership statistics for 5 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 5 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 1 | 20% |
Student > Doctoral Student | 1 | 20% |
Unknown | 3 | 60% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 1 | 20% |
Economics, Econometrics and Finance | 1 | 20% |
Unknown | 3 | 60% |