Marketing Challenges in a Turbulent Business Environment
Springer International Publishing
Chapter title |
Copycat or Distinctive? An Empirical Study of Consumers’ Perception Towards Private Label
|
---|---|
Chapter number | 118 |
Book title |
Marketing Challenges in a Turbulent Business Environment
|
Published by |
Springer International Publishing, January 2016
|
DOI | 10.1007/978-3-319-19428-8_118 |
Book ISBNs |
978-3-31-919427-1, 978-3-31-919428-8
|
Authors |
Chen (Cici) Chen, Patricia Huddleston |
Editors |
Mark D. Groza, Charles B. Ragland |
Country | Count | As % |
---|---|---|
Unknown | 8 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Lecturer | 2 | 25% |
Student > Master | 2 | 25% |
Student > Postgraduate | 1 | 13% |
Student > Ph. D. Student | 1 | 13% |
Unknown | 2 | 25% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 3 | 38% |
Economics, Econometrics and Finance | 1 | 13% |
Social Sciences | 1 | 13% |
Design | 1 | 13% |
Unknown | 2 | 25% |