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Chapter title |
The Influence of Parental Style on Consumer Socialization in Mother-Adolescent Dyads and Father-Adolescent Dyads
|
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Chapter number | 94 |
Book title |
Marketing Challenges in a Turbulent Business Environment
|
Published by |
Springer International Publishing, January 2016
|
DOI | 10.1007/978-3-319-19428-8_94 |
Book ISBNs |
978-3-31-919427-1, 978-3-31-919428-8
|
Authors |
Chankon Kim, Hanjoon Lee, Miguel Morales |
Editors |
Mark D. Groza, Charles B. Ragland |