Marketing Challenges in a Turbulent Business Environment
Springer International Publishing
Chapter title |
Towards a Model of Strategic Charity Rebranding Process: A Managerial Perspective
|
---|---|
Chapter number | 134 |
Book title |
Marketing Challenges in a Turbulent Business Environment
|
Published by |
Springer International Publishing, January 2016
|
DOI | 10.1007/978-3-319-19428-8_134 |
Book ISBNs |
978-3-31-919427-1, 978-3-31-919428-8
|
Authors |
Zoe Lee |
Editors |
Mark D. Groza, Charles B. Ragland |
Country | Count | As % |
---|---|---|
Malaysia | 1 | 6% |
Unknown | 15 | 94% |
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 1 | 6% |
Librarian | 1 | 6% |
Lecturer | 1 | 6% |
Student > Bachelor | 1 | 6% |
Student > Ph. D. Student | 1 | 6% |
Other | 2 | 13% |
Unknown | 9 | 56% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 4 | 25% |
Unspecified | 1 | 6% |
Economics, Econometrics and Finance | 1 | 6% |
Medicine and Dentistry | 1 | 6% |
Unknown | 9 | 56% |