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Mendeley readers
Chapter title |
My Perfect Wedding: How Mexican Consumers’ Decisions Are Influenced by Consumerism and Traditions
|
---|---|
Chapter number | 174 |
Book title |
Marketing Challenges in a Turbulent Business Environment
|
Published by |
Springer International Publishing, January 2016
|
DOI | 10.1007/978-3-319-19428-8_174 |
Book ISBNs |
978-3-31-919427-1, 978-3-31-919428-8
|
Authors |
Consuelo García de la Torre, Julia Azucena Villa Silva |
Editors |
Mark D. Groza, Charles B. Ragland |
Mendeley readers
The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 1 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Lecturer > Senior Lecturer | 1 | 100% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 1 | 100% |