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Mendeley readers
Chapter title |
Shopper’s Attitude and Demographics Influence on Store Patronage: A Comparison of Formal vs. Informal Food Retail Stores in India
|
---|---|
Chapter number | 60 |
Book title |
Marketing Challenges in a Turbulent Business Environment
|
Published by |
Springer International Publishing, January 2016
|
DOI | 10.1007/978-3-319-19428-8_60 |
Book ISBNs |
978-3-31-919427-1, 978-3-31-919428-8
|
Authors |
Prashanth Mishra, G. Sridhar, Tinu Jain |
Editors |
Mark D. Groza, Charles B. Ragland |
Mendeley readers
The data shown below were compiled from readership statistics for 11 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 11 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Doctoral Student | 2 | 18% |
Student > Bachelor | 2 | 18% |
Student > Master | 2 | 18% |
Student > Ph. D. Student | 1 | 9% |
Professor | 1 | 9% |
Other | 0 | 0% |
Unknown | 3 | 27% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 3 | 27% |
Design | 2 | 18% |
Social Sciences | 2 | 18% |
Arts and Humanities | 1 | 9% |
Unknown | 3 | 27% |