Marketing Challenges in a Turbulent Business Environment
Springer International Publishing
Chapter title |
An Improved Understanding of the Moderator Effects of Switching Costs Types on the Relationships Between Customer-Perceived Value, Trust, and Customer Loyalty
|
---|---|
Chapter number | 59 |
Book title |
Marketing Challenges in a Turbulent Business Environment
|
Published by |
Springer International Publishing, January 2016
|
DOI | 10.1007/978-3-319-19428-8_59 |
Book ISBNs |
978-3-31-919427-1, 978-3-31-919428-8
|
Authors |
Dahlia El-Manstrly |
Editors |
Mark D. Groza, Charles B. Ragland |
Country | Count | As % |
---|---|---|
Unknown | 11 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 6 | 55% |
Researcher | 1 | 9% |
Lecturer | 1 | 9% |
Unknown | 3 | 27% |
Readers by discipline | Count | As % |
---|---|---|
Unspecified | 6 | 55% |
Business, Management and Accounting | 2 | 18% |
Agricultural and Biological Sciences | 1 | 9% |
Unknown | 2 | 18% |