Marketing Challenges in a Turbulent Business Environment
Springer International Publishing
Chapter title |
A Managerial Perspective of Social Media: Managing the Tension Between the Need for an Integrated Communications Approach and Consumers’ Need for Personalization
|
---|---|
Chapter number | 119 |
Book title |
Marketing Challenges in a Turbulent Business Environment
|
Published by |
Springer International Publishing, January 2016
|
DOI | 10.1007/978-3-319-19428-8_119 |
Book ISBNs |
978-3-31-919427-1, 978-3-31-919428-8
|
Authors |
Ginger Killian, Kristy McManus |
Editors |
Mark D. Groza, Charles B. Ragland |
Country | Count | As % |
---|---|---|
Unknown | 1 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 1 | 100% |
Student > Master | 1 | 100% |
Readers by discipline | Count | As % |
---|---|---|
Unspecified | 1 | 100% |
Engineering | 1 | 100% |