Marketing Challenges in a Turbulent Business Environment
Springer International Publishing
Chapter title |
Persuasive Design of Wellness Apps: Consumer Behavior Perspective
|
---|---|
Chapter number | 114 |
Book title |
Marketing Challenges in a Turbulent Business Environment
|
Published by |
Springer International Publishing, January 2016
|
DOI | 10.1007/978-3-319-19428-8_114 |
Book ISBNs |
978-3-31-919427-1, 978-3-31-919428-8
|
Authors |
Sandy Ng, Kimberley Dunstone, Mike Reid |
Editors |
Mark D. Groza, Charles B. Ragland |