Marketing Challenges in a Turbulent Business Environment
Springer International Publishing
Chapter title |
Firm Strategic Behavior Versus Consumer Behavior: An Explanation Through the Inoculation Theory
|
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Chapter number | 109 |
Book title |
Marketing Challenges in a Turbulent Business Environment
|
Published by |
Springer International Publishing, January 2016
|
DOI | 10.1007/978-3-319-19428-8_109 |
Book ISBNs |
978-3-31-919427-1, 978-3-31-919428-8
|
Authors |
Amina Djedidi, Mouhoub Hani |
Editors |
Mark D. Groza, Charles B. Ragland |
Country | Count | As % |
---|---|---|
Unknown | 1 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 1 | 100% |
Readers by discipline | Count | As % |
---|---|---|
Economics, Econometrics and Finance | 1 | 100% |