Marketing Challenges in a Turbulent Business Environment
Springer International Publishing
Chapter title |
Talking with You—Not at You: How Brand Ambassadors Can Spark Consumer Brand Attachment?
|
---|---|
Chapter number | 51 |
Book title |
Marketing Challenges in a Turbulent Business Environment
|
Published by |
Springer International Publishing, January 2016
|
DOI | 10.1007/978-3-319-19428-8_51 |
Book ISBNs |
978-3-31-919427-1, 978-3-31-919428-8
|
Authors |
Roberta Crouch, Michael Ewer, Pascale Quester, Michael Proksch |
Editors |
Mark D. Groza, Charles B. Ragland |
Country | Count | As % |
---|---|---|
Unknown | 49 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 7 | 14% |
Student > Master | 5 | 10% |
Student > Ph. D. Student | 4 | 8% |
Student > Doctoral Student | 3 | 6% |
Lecturer | 3 | 6% |
Other | 7 | 14% |
Unknown | 20 | 41% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 16 | 33% |
Arts and Humanities | 2 | 4% |
Unspecified | 1 | 2% |
Pharmacology, Toxicology and Pharmaceutical Science | 1 | 2% |
Computer Science | 1 | 2% |
Other | 3 | 6% |
Unknown | 25 | 51% |