Marketing Challenges in a Turbulent Business Environment
Springer International Publishing
Chapter title |
Understanding Green Consumption: Is Perceived Consumer Effectiveness a Predictor of Green Behaviour?
|
---|---|
Chapter number | 8 |
Book title |
Marketing Challenges in a Turbulent Business Environment
|
Published by |
Springer International Publishing, January 2016
|
DOI | 10.1007/978-3-319-19428-8_8 |
Book ISBNs |
978-3-31-919427-1, 978-3-31-919428-8
|
Authors |
Caroline Boivin, Durif Fabien, Rajaobelina Lova, Rodier Francine |
Editors |
Mark D. Groza, Charles B. Ragland |
Country | Count | As % |
---|---|---|
Unknown | 29 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 5 | 17% |
Student > Ph. D. Student | 4 | 14% |
Researcher | 3 | 10% |
Student > Doctoral Student | 2 | 7% |
Lecturer | 2 | 7% |
Other | 4 | 14% |
Unknown | 9 | 31% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 14 | 48% |
Agricultural and Biological Sciences | 2 | 7% |
Psychology | 2 | 7% |
Social Sciences | 2 | 7% |
Unknown | 9 | 31% |