Strategic Innovative Marketing and Tourism
Springer International Publishing
Chapter title |
Museums Brand Equity and Social Media: Looking into Current Research Insights and Future Research Propositions
|
---|---|
Chapter number | 139 |
Book title |
Strategic Innovative Marketing and Tourism
|
Published by |
Springer, Cham, January 2019
|
DOI | 10.1007/978-3-030-12453-3_139 |
Book ISBNs |
978-3-03-012452-6, 978-3-03-012453-3
|
Authors |
Zoe-Charis Belenioti, George Tsourvakas, Chris A. Vassiliadis, Belenioti, Zoe-Charis, Tsourvakas, George, Vassiliadis, Chris A. |
Country | Count | As % |
---|---|---|
Unknown | 44 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 3 | 7% |
Lecturer | 2 | 5% |
Student > Doctoral Student | 2 | 5% |
Student > Bachelor | 2 | 5% |
Professor | 2 | 5% |
Other | 4 | 9% |
Unknown | 29 | 66% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 5 | 11% |
Social Sciences | 5 | 11% |
Economics, Econometrics and Finance | 2 | 5% |
Computer Science | 1 | 2% |
Arts and Humanities | 1 | 2% |
Other | 1 | 2% |
Unknown | 29 | 66% |