Strategic Innovative Marketing and Tourism
Springer International Publishing
Chapter title |
Consumer Segmentation Matrix and Variables for the Explanation of Binary Purchasing Criteria: Prices vs. Product Differentiation
|
---|---|
Chapter number | 140 |
Book title |
Strategic Innovative Marketing and Tourism
|
Published by |
Springer, Cham, January 2019
|
DOI | 10.1007/978-3-030-12453-3_140 |
Book ISBNs |
978-3-03-012452-6, 978-3-03-012453-3
|
Authors |
Jose G. Vargas Hernandez, Elsa Patricia Orozco Quijano, Cesar Francisco Cárdenas-Dávila, Julio Cesar Ceniceros-Angulo, Vargas Hernandez, Jose G., Orozco Quijano, Elsa Patricia, Cárdenas-Dávila, Cesar Francisco, Ceniceros-Angulo, Julio Cesar |
Country | Count | As % |
---|---|---|
Unknown | 8 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Researcher | 2 | 25% |
Student > Ph. D. Student | 1 | 13% |
Student > Master | 1 | 13% |
Unknown | 4 | 50% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 1 | 13% |
Sports and Recreations | 1 | 13% |
Decision Sciences | 1 | 13% |
Social Sciences | 1 | 13% |
Unknown | 4 | 50% |