Strategic Innovative Marketing and Tourism
Springer International Publishing
Chapter title |
Investigating the Adoption of Integrated Marketing Communication Strategies at Institutional Cultural Festivals in Greece. The Case Study of Aeschylia in Elefsina
|
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Chapter number | 27 |
Book title |
Strategic Innovative Marketing and Tourism
|
Published by |
Springer, Cham, January 2019
|
DOI | 10.1007/978-3-030-12453-3_27 |
Book ISBNs |
978-3-03-012452-6, 978-3-03-012453-3
|
Authors |
Lamprini Trivella, Trivella, Lamprini |
Country | Count | As % |
---|---|---|
Unknown | 8 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 1 | 13% |
Student > Ph. D. Student | 1 | 13% |
Student > Doctoral Student | 1 | 13% |
Lecturer > Senior Lecturer | 1 | 13% |
Unknown | 4 | 50% |
Readers by discipline | Count | As % |
---|---|---|
Computer Science | 2 | 25% |
Unspecified | 1 | 13% |
Environmental Science | 1 | 13% |
Social Sciences | 1 | 13% |
Unknown | 3 | 38% |