Strategic Innovative Marketing and Tourism
Springer International Publishing
Chapter title |
Do Social Media Affect Museums’ Brand Equity? An Exploratory Qualitative Study
|
---|---|
Chapter number | 61 |
Book title |
Strategic Innovative Marketing and Tourism
|
Published by |
Springer, Cham, January 2019
|
DOI | 10.1007/978-3-030-12453-3_61 |
Book ISBNs |
978-3-03-012452-6, 978-3-03-012453-3
|
Authors |
Zoe-Charis Belenioti, George Tsourvakas, Chris A. Vassiliadis, Belenioti, Zoe-Charis, Tsourvakas, George, Vassiliadis, Chris A. |
Country | Count | As % |
---|---|---|
Unknown | 32 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 4 | 13% |
Lecturer | 2 | 6% |
Student > Bachelor | 2 | 6% |
Student > Doctoral Student | 1 | 3% |
Professor | 1 | 3% |
Other | 3 | 9% |
Unknown | 19 | 59% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 6 | 19% |
Social Sciences | 3 | 9% |
Engineering | 2 | 6% |
Computer Science | 1 | 3% |
Economics, Econometrics and Finance | 1 | 3% |
Other | 1 | 3% |
Unknown | 18 | 56% |