Strategic Innovative Marketing and Tourism
Springer International Publishing
Chapter title |
Combining Traditional and Digital Tools in Developing an International Guerilla Marketing Strategy: The Case of a SME Greek Company
|
---|---|
Chapter number | 45 |
Book title |
Strategic Innovative Marketing and Tourism
|
Published by |
Springer, Cham, January 2019
|
DOI | 10.1007/978-3-030-12453-3_45 |
Book ISBNs |
978-3-03-012452-6, 978-3-03-012453-3
|
Authors |
Sofia Gkarane, Lenoudias Efstratios-Marinos, Chris A. Vassiliadis, Yannis Vassiliadis, Gkarane, Sofia, Efstratios-Marinos, Lenoudias, Vassiliadis, Chris A., Vassiliadis, Yannis |
Country | Count | As % |
---|---|---|
Unknown | 43 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 3 | 7% |
Student > Master | 3 | 7% |
Researcher | 3 | 7% |
Student > Doctoral Student | 2 | 5% |
Student > Ph. D. Student | 1 | 2% |
Other | 3 | 7% |
Unknown | 28 | 65% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 9 | 21% |
Biochemistry, Genetics and Molecular Biology | 1 | 2% |
Economics, Econometrics and Finance | 1 | 2% |
Psychology | 1 | 2% |
Social Sciences | 1 | 2% |
Other | 2 | 5% |
Unknown | 28 | 65% |