Strategic Innovative Marketing and Tourism
Springer International Publishing
Chapter title |
Augmented Reality: The Proposed Moderating Role of Hedonic and Utilitarian Motivations on the Intention to Visit a Destination
|
---|---|
Chapter number | 123 |
Book title |
Strategic Innovative Marketing and Tourism
|
Published by |
Springer, Cham, January 2019
|
DOI | 10.1007/978-3-030-12453-3_123 |
Book ISBNs |
978-3-03-012452-6, 978-3-03-012453-3
|
Authors |
Nergis Aziz, Barry A. Friedman, Aziz, Nergis, Friedman, Barry A. |
Country | Count | As % |
---|---|---|
Unknown | 21 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 6 | 29% |
Student > Master | 3 | 14% |
Lecturer | 2 | 10% |
Student > Bachelor | 1 | 5% |
Unspecified | 1 | 5% |
Other | 1 | 5% |
Unknown | 7 | 33% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 6 | 29% |
Social Sciences | 3 | 14% |
Biochemistry, Genetics and Molecular Biology | 1 | 5% |
Unspecified | 1 | 5% |
Economics, Econometrics and Finance | 1 | 5% |
Other | 1 | 5% |
Unknown | 8 | 38% |