Strategic Innovative Marketing and Tourism
Springer International Publishing
Chapter title |
Digital Inbound Marketing: Particularities of Business-to-Business and Business-to-Customer Strategies
|
---|---|
Chapter number | 14 |
Book title |
Strategic Innovative Marketing and Tourism
|
Published by |
Springer, Cham, January 2019
|
DOI | 10.1007/978-3-030-12453-3_14 |
Book ISBNs |
978-3-03-012452-6, 978-3-03-012453-3
|
Authors |
M. Chouaib Dakouan, M. Redouane Benabdelouahed, Chouaib Dakouan, M., Redouane Benabdelouahed, M. |
Country | Count | As % |
---|---|---|
Unknown | 51 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Lecturer | 4 | 8% |
Student > Doctoral Student | 4 | 8% |
Student > Bachelor | 4 | 8% |
Professor | 4 | 8% |
Student > Master | 1 | 2% |
Other | 0 | 0% |
Unknown | 34 | 67% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 8 | 16% |
Social Sciences | 3 | 6% |
Environmental Science | 1 | 2% |
Decision Sciences | 1 | 2% |
Economics, Econometrics and Finance | 1 | 2% |
Other | 2 | 4% |
Unknown | 35 | 69% |