Strategic Innovative Marketing and Tourism
Springer International Publishing
Chapter title |
Investigating the Social Media Potential to Attract Customers in the Banking Services Industry Using Fuzzy Delphi and Analytic Hierarchy Process
|
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Chapter number | 66 |
Book title |
Strategic Innovative Marketing and Tourism
|
Published by |
Springer, Cham, January 2019
|
DOI | 10.1007/978-3-030-12453-3_66 |
Book ISBNs |
978-3-03-012452-6, 978-3-03-012453-3
|
Authors |
Eleni-Maria Mousouraki, Dimitrios Kardaras, George Stalidis, Stavroula Barbounaki, Eleutherios Papathanasiou, Mousouraki, Eleni-Maria, Kardaras, Dimitrios, Stalidis, George, Barbounaki, Stavroula, Papathanasiou, Eleutherios |
Country | Count | As % |
---|---|---|
Unknown | 11 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 1 | 9% |
Researcher | 1 | 9% |
Student > Postgraduate | 1 | 9% |
Unknown | 8 | 73% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 1 | 9% |
Agricultural and Biological Sciences | 1 | 9% |
Economics, Econometrics and Finance | 1 | 9% |
Engineering | 1 | 9% |
Unknown | 7 | 64% |