Strategic Innovative Marketing and Tourism
Springer International Publishing
Chapter title |
Consumers’ Attitudes Towards Advertisement in YouTube
|
---|---|
Chapter number | 29 |
Book title |
Strategic Innovative Marketing and Tourism
|
Published by |
Springer, Cham, January 2019
|
DOI | 10.1007/978-3-030-12453-3_29 |
Book ISBNs |
978-3-03-012452-6, 978-3-03-012453-3
|
Authors |
Ioannis I. Antoniadis, Vaggelis S. Saprikis, Eirini Ε. Karteraki, Antoniadis, Ioannis I., Saprikis, Vaggelis S., Karteraki, Eirini Ε. |
Country | Count | As % |
---|---|---|
Unknown | 25 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 5 | 20% |
Student > Ph. D. Student | 2 | 8% |
Student > Doctoral Student | 1 | 4% |
Lecturer | 1 | 4% |
Student > Postgraduate | 1 | 4% |
Other | 0 | 0% |
Unknown | 15 | 60% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 4 | 16% |
Social Sciences | 2 | 8% |
Environmental Science | 1 | 4% |
Chemical Engineering | 1 | 4% |
Unknown | 17 | 68% |