Strategic Innovative Marketing and Tourism
Springer International Publishing
Chapter title |
Brand as a Strategic Asset for Cultural Organisations: A Proposal for the Forthcoming Cultural Institution of Pafos
|
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Chapter number | 85 |
Book title |
Strategic Innovative Marketing and Tourism
|
Published by |
Springer, Cham, January 2019
|
DOI | 10.1007/978-3-030-12453-3_85 |
Book ISBNs |
978-3-03-012452-6, 978-3-03-012453-3
|
Authors |
Harry Ph. Sophocleous, Andreas Masouras, Christos Papademetriou, Sophocleous, Harry Ph., Masouras, Andreas, Papademetriou, Christos |
Country | Count | As % |
---|---|---|
Unknown | 3 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Lecturer | 1 | 33% |
Unknown | 2 | 67% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 1 | 33% |
Unknown | 2 | 67% |