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Customer Relationship Management

Overview of attention for book
Attention for Chapter 12: Impact of CRM on Marketing Channels
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Citations

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136 Dimensions

Readers on

mendeley
21 Mendeley
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Chapter title
Impact of CRM on Marketing Channels
Chapter number 12
Book title
Customer Relationship Management
Published by
Springer, Berlin, Heidelberg, January 2018
DOI 10.1007/978-3-662-55381-7_12
Book ISBNs
978-3-66-255380-0, 978-3-66-255381-7
Authors

V. Kumar, Werner Reinartz

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 21 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Germany 1 5%
Unknown 20 95%

Demographic breakdown

Readers by professional status Count As %
Lecturer > Senior Lecturer 5 24%
Student > Master 5 24%
Student > Bachelor 2 10%
Student > Ph. D. Student 2 10%
Professor > Associate Professor 1 5%
Other 0 0%
Unknown 6 29%
Readers by discipline Count As %
Business, Management and Accounting 12 57%
Nursing and Health Professions 1 5%
Agricultural and Biological Sciences 1 5%
Computer Science 1 5%
Engineering 1 5%
Other 0 0%
Unknown 5 24%