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Mendeley readers
| Chapter title |
Impact of CRM on Marketing Channels
|
|---|---|
| Chapter number | 12 |
| Book title |
Customer Relationship Management
|
| Published by |
Springer, Berlin, Heidelberg, January 2018
|
| DOI | 10.1007/978-3-662-55381-7_12 |
| Book ISBNs |
978-3-66-255380-0, 978-3-66-255381-7
|
| Authors |
V. Kumar, Werner Reinartz |
Mendeley readers
The data shown below were compiled from readership statistics for 21 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Germany | 1 | 5% |
| Unknown | 20 | 95% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Lecturer > Senior Lecturer | 5 | 24% |
| Student > Master | 5 | 24% |
| Student > Bachelor | 2 | 10% |
| Student > Ph. D. Student | 2 | 10% |
| Professor > Associate Professor | 1 | 5% |
| Other | 0 | 0% |
| Unknown | 6 | 29% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 12 | 57% |
| Nursing and Health Professions | 1 | 5% |
| Agricultural and Biological Sciences | 1 | 5% |
| Computer Science | 1 | 5% |
| Engineering | 1 | 5% |
| Other | 0 | 0% |
| Unknown | 5 | 24% |