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Customer Relationship Management

Overview of attention for book
Attention for Chapter 5: Customer Analytics Part I
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Readers on

mendeley
12 Mendeley
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Chapter title
Customer Analytics Part I
Chapter number 5
Book title
Customer Relationship Management
Published by
Springer, Berlin, Heidelberg, January 2018
DOI 10.1007/978-3-662-55381-7_5
Book ISBNs
978-3-66-255380-0, 978-3-66-255381-7
Authors

V. Kumar, Werner Reinartz

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 12 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 12 100%

Demographic breakdown

Readers by professional status Count As %
Researcher 2 17%
Professor > Associate Professor 1 8%
Student > Bachelor 1 8%
Lecturer > Senior Lecturer 1 8%
Unknown 7 58%
Readers by discipline Count As %
Computer Science 2 17%
Nursing and Health Professions 1 8%
Business, Management and Accounting 1 8%
Engineering 1 8%
Unknown 7 58%