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Mendeley readers
| Chapter title |
Loyalty Programs: Design and Effectiveness
|
|---|---|
| Chapter number | 10 |
| Book title |
Customer Relationship Management
|
| Published by |
Springer, Berlin, Heidelberg, January 2018
|
| DOI | 10.1007/978-3-662-55381-7_10 |
| Book ISBNs |
978-3-66-255380-0, 978-3-66-255381-7
|
| Authors |
V. Kumar, Werner Reinartz |
Mendeley readers
The data shown below were compiled from readership statistics for 41 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Germany | 1 | 2% |
| Unknown | 40 | 98% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 9 | 22% |
| Student > Bachelor | 5 | 12% |
| Lecturer | 3 | 7% |
| Professor > Associate Professor | 2 | 5% |
| Student > Ph. D. Student | 2 | 5% |
| Other | 4 | 10% |
| Unknown | 16 | 39% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 13 | 32% |
| Computer Science | 4 | 10% |
| Engineering | 2 | 5% |
| Agricultural and Biological Sciences | 1 | 2% |
| Mathematics | 1 | 2% |
| Other | 2 | 5% |
| Unknown | 18 | 44% |