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| Chapter title |
Data Mining
|
|---|---|
| Chapter number | 7 |
| Book title |
Customer Relationship Management
|
| Published by |
Springer, Berlin, Heidelberg, January 2018
|
| DOI | 10.1007/978-3-662-55381-7_7 |
| Book ISBNs |
978-3-66-255380-0, 978-3-66-255381-7
|
| Authors |
V. Kumar, Werner Reinartz |